Creators wonder if their product will actually resonate widely enough to generate significant sales? They often ask: "Will my audience really scale?" or "What if my offer doesn’t succeed?"

At We Scale Talent, we've developed a powerful strategy to overcome these objections by repositioning creator offers into what we call 'Now Problems'. Let’s dive into exactly what this means, and how it has successfully transformed businesses, illustrated by a real-world example with none other than boxing legend Mike Tyson.

The Power of Repositioning: Mike Tyson’s Success Story

Mike Tyson’s team originally considered launching a straightforward course on boxing. It sounds logical at first—Mike Tyson, after all, is synonymous with boxing excellence. However, a deeper marketing analysis indicated limited mass-market potential for a strictly boxing-based course. In real terms, how many of Mike's audience actually wants to be punched in the face? Not everyone interested in Tyson’s expertise actually aspired to become boxers.

Instead, we repositioned Mike’s offer by leveraging his universally admired quality: his 'Champion Mindset.' By shifting the core of his course to focus on mental strength, resilience, and peak performance, Tyson’s offering instantly aligned with broader, high-demand market desires related to Health, Wealth, and Relationships—the "big three" categories that generate about 75% of all successful offers.

What are 'Now Problems'?

'Now Problems' refer to immediate, urgent issues people actively seek solutions for, primarily within three categories:

  • Health: Physical or mental wellness issues that significantly impact daily life.
  • Wealth: Financial stability, career progression, business opportunities and income generation.
  • Relationships: Family, romantic partnerships, friendships, or professional relationships.

These categories inherently offer high conversion potential because solutions addressing these core areas are not luxuries; they're necessities. When repositioned effectively, your offer transitions from a "nice-to-have" into a "must-have."

Practical Examples of Repositioning

Consider a sleep improvement course: Initially perceived as niche, repositioning it highlights multiple powerful 'Now Problems':

  • Health: Poor sleep affects physical recovery and mental health.
  • Wealth: Chronic insomnia harms workplace performance and productivity.
  • Relationships: Consistent sleeplessness strains personal relationships through irritability and shared sleep disruption.

Similarly, a Survivalist or Prepping offer, originally niche and specific, can easily be marketed under Health, emphasizing safety, preparedness, and mental well-being in uncertain times. Ask any Prepper when they should start preparing for SHTF and the answer is always 'now'.

A business opportunity course naturally fits within Wealth, directly solving financial concerns and providing immediate pathways for improved financial security.

A famous comedian wanted to start an acting course, and help support learners with their mental health. While admirable, the target audience was not only tiny, but also hard to convert. Instead, we went down the pathway of suggesting we leverage the comedian's charisma and confidence (and with their 5 Million followers in mind) by repositioning her as someone who could teach self-confidence - a now problem which a huge chunk of her audience would be fascintaed by.

How WST Can Help You Pivot

At We Scale Talent, we specialize in identifying your true market potential. We carefully analyze your expertise, your audience, and existing demand, strategically repositioning your offer to tap into these powerful categories. This strategic shift not only amplifies the quality of marketing outcomes but significantly reduces performance anxiety by positioning your offer to a broader, eager audience.

Ready to BRAINSTORM PivotING Your Offer?

Don’t remain stuck with limited market potential. Let’s reposition your offer into a powerful 'Now Problem' to dramatically increase your audience reach, conversion rates, and profitability.

Reach out to We Scale Talent today—let’s redefine your success together.

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