TEACH THE TEACHER

BEFORE:

• Lex had already built authority in the business credit space but felt called to help others monetize their own knowledge—just like she had.
• She knew how to get results but had no clear offer, funnel, or plan to position this new direction.
• While she had a loyal audience, there was no system in place to test a new niche or drive course sales at scale.
• Unsure how to package and sell a “meta offer” (teaching others how to teach), she needed a lean but powerful way to launch quickly and validate demand.

AFTER:

• Collaborated to craft a 5-Day Online Course Challenge, teaching people how to turn their knowledge into a profitable course—using the exact blueprint Lex followed.
• Built a high-converting landing page, email funnel, and content map to drive sign-ups with clarity and urgency.
• Structured the challenge to deliver massive value upfront, with a premium offer pitch at the end—creating a seamless pathway from free to paid.
• The challenge blew up, attracting hundreds of sign-ups and generating 5 figures in revenue in just a few months.
• Lex not only proved demand for her new offer, but positioned herself as a leader in the “teach what you know” movement.
• With systems in place, the challenge is now repeatable and scalable—unlocking a new income stream and expanding her brand well beyond business credit.

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