PERMANENT MAKEUP

Alina's buiness was blowing up but it needed to turn clicks into dollars

(Client)
Alina Declaru
(Year)
2024
(Services)
Design

POPULAR

TREND

CASE STUDY

BEFORE:

Creator had strong social media presence (now with 126+ Followers; 63k Instagram, 39k Facebook, 17k TikTok, 7k YouTube), but lacked a clear strategy to monetize her expertise.

Had a nice website and online presence but was stuck with a web developer who took four months to deliver a non-functional content delivery platform.

Created a high-ticket course priced at €1,500 but never had the systems, framework, or confidence to launch it.

Had around 500 email subscribers who had never been engaged or contacted.

As a young mum with limited time and technical expertise, she struggled to move forward with launching her course.

Despite strong engagement on social media and consistent inquiries from followers about training programs, there was no system in place to convert interest into sales.

AFTER:

Conducted a full audit of her systems, funnels, CRM, and content delivery, identifying key areas improvement.

Finalized her course structure and built a functional, user-friendly content delivery platform.

Created a complete social media content map to strategically promote her high-ticket course.

Implemented a pricing plan offering full-pay, two-pay, and three-pay options for accessibility.

Built a robust funnel and analytics system to track leads, conversions, and revenue.

Laid the foundation for scaling with plans to introduce low-ticket products in the coming months.