REAL ESTATE COACH

A Revamp of the classic Biz-Op With Improved System & Marketing

(Client)
Jamel Gibbs
(Year)
2024
(Services)
Branding

COUNTERINTUITIVE

APPROACH

Real Estate Coach – Viral Offer & Business Transformation

BEFORE:

  • The client had a solid reputation in the real estate space, with years of experience coaching agents and investors—but struggled to break through online.
  • Despite a decent following and strong word-of-mouth referrals, his online monetization was inconsistent and lacked scalability.
  • Had no clear offer or funnel in place to convert his expertise into recurring revenue.
  • Most of his business came from 1:1 coaching and live seminars, limiting growth due to time constraints.
  • No real leverage from social media—no lead magnet, no email system, and no digital product strategy.
  • He had the knowledge and credibility, but not the packaging or system to capitalize on it.

AFTER:

  • Conducted a deep-dive strategy session to uncover his core transformation and identify an irresistible offer.
  • Developed and launched a viral mini-course + challenge funnel that resonated with his audience and drove explosive engagement.
  • Scripted and positioned the offer to focus on a specific, high-value transformation for beginner-to-intermediate real estate agents.
  • Built a high-converting landing page and email nurture sequence that rapidly turned cold followers into warm buyers.
  • The offer went viral, driving a massive influx of sales, social shares, and organic referrals—generating more revenue in one month than his previous 6 months combined.
  • Created backend upsells and structured pathways to high-ticket coaching and mastermind programs.
  • His brand evolved from scattered and reactive to systemized, scalable, and wildly profitable—all while reducing his time spent on 1:1 calls.