CHESS IQ ACADEMY

BEFORE:

Creator had 215+ Followers (117k Instagram, 35k YouTube, 63k Twitch), but lacked monetization beyond selling merch on his website.

No course outline, structure, or personal branded website to package and deliver his expertise.

No sales path or sales system to leverage his knowledge and reduce dependency on social platform earnings.

Lacked a clear idea of potential products to sell or how to convert his audience into leads and customers. No system to turn social media traffic into leads for long-term engagement.‍

AFTER:

Conducted a full brand audit to identify gaps and opportunities in his monetization strategy.

Built and launched his first free masterclass offer, including topic identification, scripting, and recording support. Designed a high-converting landing page to capture names and emails for his masterclass.

Established a traffic-to-lead system, funnelling social media views into an email CRM through the free masterclass.

Created a foundation for scaling revenue by planning digital product launches targeted at masterclass sign-ups.

Positioned the creator to be independent of platform earnings with a structured system for selling his knowledge.

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